Marketing, Sales & Service
The Marketing, Sales and Service Cluster encompasses advertising and marketing, buying and merchandising, distribution and logistics, e-Marketing, management and entrepreneurship, marketing communications and promotion, marketing information management and research, and professional sales.
Marketing, Sales and Service infographic (PDF)
Program Planning Resources
- Curriculum Frameworks
- Marketing, Sales & Service Program of Work (RTF)
- How DECA and the Marketing Curriculum Impacts Our Students and Our Communities, with Simone Seaton of Lake County Public Schools - PowerPoint Slides (PDF) and Video Recording (9/21/2021)
Events
- Florida SkillsUSA State Leadership and Skills Conference
- Florida DECA Conferences
- Florida FBLA-PBL Events
- FACTE Annual Conference and Trade Show
Organizations
Career and Technical Student Organizations
- Collegiate DECA
- Florida Collegiate DECA
- DECA
- Florida DECA (for secondary students)
- Florida SkillsUSA
- SkillsUSA
- Florida Future Business Leaders of America-Phi Beta Lambda (FL FBLA-PBL)
- Future Business Leaders of America-Phi Beta Lambda (FBLA-PBL)
Teacher/Education Professional Organizations
- Association for Career and Technical Education (ACTE)
- Florida Association for Career and Technical Education (FACTE)
- American Advertising Federation (AAF)
- American Marketing Association (AMA)
Instructional & Related Resources
- CareerSource Florida – Career and Professional Education (CAPE)
- American Advertising Federation - Resources
- American Marketing Association - Toolkits
Presentations
- 2020 FACTE Program Update for the Marketing career clusters (PDF)
- 2021 FACTE Program Update for Architecture & Construction; Energy; & Marketing career clusters (PDF)
For additional information about the Marketing, Sales and Service Career Cluster, contact David Mueller, State Supervisor for Marketing, Sales and Service Education, 850-245-9016.