Florida Department of Education
Curriculum Framework 

Program Title:	Event Planning Management
Career Cluster:	Hospitality & Tourism

CCC	
CIP Number	0252090905	
Program Type	College Credit Certificate (CCC)	
Program Length	24 credit hours	
CTSO	SkillsUSA, Collegiate DECA	
SOC Codes (all applicable) 	Please see the CIP to SOC Crosswalk located at the link below.	
CTE Program Resources 	http://www.fldoe.org/academics/career-adult-edu/career-tech-edu/program-resources.stml	

Purpose

This certificate program is part of the Hospitality and Tourism Management AS degree program (1252090101).

A College Credit Certificate consists of a program of instruction of less than sixty (60) credits of college-level courses, which is part of an AS or AAS degree program and prepares students for entry into employment (Rule 6A-14.030, F.A.C.).

This program offers a sequence of courses that provides coherent and rigorous content aligned with challenging academic standards and relevant technical knowledge and skills needed to prepare for further education and careers in the Hospitality & Tourism career cluster; provides technical skill proficiency, and includes competency-based applied learning that contributes to the academic knowledge, higher-order reasoning and problem-solving skills, work attitudes, general employability skills, technical skills, and occupation-specific skills, and knowledge of all aspects of the Hospitality & Tourism career cluster. 

The content includes but is not limited to customer service, hospitality attitude, convention management and services, event planning, marketing, and sales, guest services, communications, human relations, and security issues.  

Additional Information relevant to this Career and Technical Education (CTE) program is provided at the end of this document.

Standards

After successfully completing this program, the student will be able to perform the following:

01.0	Demonstrate employability skills. 
02.0	Demonstrate customer service skills. 
03.0	Apply human relations skills. 
04.0	Demonstrate proficiency in communication skills. 
05.0	Demonstrate proficiency in applying mathematics skills. 
06.0	Demonstrate leadership and supervisory skills. 
07.0	Identify economic principles. 
08.0	Identify effective selling techniques and procedures. 
09.0	Apply and maintain security and safety procedures. 
10.0	Analyze laws that affect the hospitality industry. 
11.0	Demonstrate hotel staffing operations.
12.0	Operate liability and risk identification program.
13.0	Examine the principles of convention management and services. 
14.0	Demonstrate technology skills on computer systems and the Internet. 
15.0	Identify marketing, sales and business promotion. 

Florida Department of Education
Student Performance Standards

Program Title:	Event Planning Management
CIP Number:	0252090905
Program Length:	24 credit hours

This certificate program is part of the Hospitality and Tourism Management AS degree program (1252090101).  At the completion of this program, the student will be able to:	
01.0	Demonstrate employability skills.  The student will be able to: 	
01.01	Conduct a job search.	
01.02	Secure information about a job.	
01.03	Prepare a resume and cover letter, letter of application, follow-up letter, acceptance/rejection letter, and letter of resignation.	
01.04	Identify documents that may be required when applying for a job.	
01.05	Complete a job application form correctly utilizing Internet sites, company websites and social media (i.e., LinkedIn, Monster.com, HCareers.com, etc.).	
01.06	Demonstrate competence in job interview techniques.	
01.07	Identify or demonstrate appropriate professional responses to criticism from employer, supervisor, and customers by understanding, considering, and employing Emotional Intelligence, Cultural Intelligence, and perceptions checking.	
01.08	Identify acceptable work habits.	
01.09	Identify acceptable employee health and grooming habits.	
01.10	Describe and apply the importance of producing quality work and meeting performance standards.	
01.11	Discuss state and federal labor laws regulating the workplace.	
01.12	Identify proper personal and business ethics.	
01.13	Identify current trends that have developed in the hospitality industry.	
01.14	Conduct in-depth career research including requirements for entry and advancement, career ladders, and opportunities related to the hospitality field.	
01.15	Identify postsecondary programs and educational training available for advancement in the field.	
01.16	Explain concepts of self-understanding, self-esteem, and self-image.	
02.0	Demonstrate customer service skills.  The student will be able to: 	
02.01	Demonstrate a hospitality attitude. 	
02.02	Identify and apply different levels of service recovery by utilizing customer service and cultural intelligence strategies.	
03.0	Apply human relations skills.  The student will be able to: 	
03.01	Demonstrate such interpersonal skills as punctuality, initiative, courtesy, loyalty, and being a team player.	
03.02	Identify and demonstrate interpersonal and communication skills relevant to the business environment (e.g., cross-cultural communication).	
03.03	Exhibits responsible behavior through honesty, respect, fairness and accountability.	
03.04	Demonstrate problem-solving and decision-making strategies.	
03.05	Demonstrate problem-solving initiative.	
03.06	Exhibit interest and enthusiasm.	
03.07	Demonstrate responsible behavior.	
03.08	Explain the importance of honesty and integrity when dealing with others.	
03.09	Demonstrate self-management.	
03.10	Set personal goals and develop a plan of action to achieve those goals.	
03.11	Demonstrate the ability to offer and accept criticism.	
03.12	Demonstrate respect for the opinions, customs, and individual differences of others.	
03.13	Identify and practice stress management techniques.	
03.14	Identify motivational techniques.	
03.15	Identify team-building strategies.	
03.16	Identify effective coaching and counseling techniques.	
04.0	Demonstrate proficiency in communication skills.  The student will be able to: 	
04.01	Demonstrate effective communication: verbal, nonverbal, written, and electronic.	
04.02	Identify the unique differences of staff communication and use of inter-departmental/company communication (i.e., Independent vs. Corporate Owned; email vs. newsletter, managerial vs. employee, etc.).	
04.03	Explain nature of positive customer/client relations.	
04.04	Demonstrate listening strategies that improve understanding and performance on the job. 	
04.05	Interpret business policies to customers/clients.	
04.06	Demonstrate ability to locate, understand, and interpret information found in manuals, graphs, schedules, charts, diagrams, and Internet resources to generate a report.	
04.07	Train employees to communicate effectively.	
04.08	Develop a dynamic telephone personality.	
04.09	Discuss and identify various types of telephone systems.	
04.10	Identify front-desk telephone calls promptly and courteously.	
04.11	Understand the process of communicating a service failure to the appropriate departments involved (i.e., Inter-departmental communications such as Billing problems with accounting or front desk; maintenance problems, etc.)	
04.12	Communicate establishment's mission statement concerning guest services.	
05.0	Demonstrate proficiency in applying mathematics skills.  The student will be able to: 	
05.01	Compute addition, subtraction, multiplication, division, and percentage problems (i.e., calculate tax, gratuity, commission, miscellaneous charges, etc.).	
05.02	Apply problem-solving techniques to sales-related transactions including cash, checks, debit cards, credit cards, and discounts.	
05.03	Interpret quantitative information from tables, charts, and graphs as related to the workplace.	
05.04	Demonstrate ability to collect, organize, and interpret data, and predict outcomes relative to opening and closing procedures for a sales terminal.	
05.05	Apply mathematical concepts to completing purchase orders, invoices, packing slips, and shipping and handling charges.	
05.06	Analyze standard industry formulas relative to discount date and due date to determine the amount of payment on an invoice.	
05.07	Understand and interpret the main financial statements (i.e., balance sheet, income statement, etc.) of a business, with a focus on the income statement.	
06.0	Demonstrate leadership and supervisory skills.  The student will be able to: 	
06.01	Utilize problem-solving skills in accordance with management policy and mission statement.	
06.02	Establish/modify policies and procedures that align with the mission statement, SOPs, and operational needs.	
06.03	Inform personnel of policy and/or mission statement changes.	
06.04	Identify management functions.	
06.05	Identify supervisory functions.	
06.06	Identify leadership styles.	
06.07	Identify work improvement strategies such as motivation and productivity.	
06.08	Describe the supervisor's role as a change agent.	
07.0	Identify economic principles.  The student will be able to: 	
07.01	Explain the following:  	
•	Economic Goods and Services 
•	Economic Resources 
•	Economics and Economic Activities 
•	Utility
•	“Supply and Demand” 
•	Price 
•	Economic Systems
•	Private Enterprise and Business Ownership
•	Profit 
•	Risk
•	Competition 
•	Productivity	
07.02	Explain relationship between government and business.	
07.03	Identify components of gross national product (GNP) and gross domestic product (GDP).	
08.0	Identify effective selling techniques and procedures.  The student will be able to: 	
08.01	Explain the purpose and importance of selling.	
08.02	Identify sales techniques used by the hospitality industry including social media.	
08.03	Prepare an effective sales presentation.	
08.04	Understand the resources deployed to develop and execute a multi-media campaign.	
08.05	Prepare press release.	
08.06	Analyze the strategies businesses use to market to customers.	
08.07	Develop and implement a publicity and public relations plan.	
08.08	Create and implement a SWOT action plan to promote establishment’s features.	
08.09	Prepare and analyze questionnaire for guests.	
08.10	Promote room sales.	
08.11	Describe the sales process and various sales techniques used to sell to multiple markets (i.e., MICE, SMERF, Corp, etc.)	
08.12	Discuss customer services.	
08.13	Identify servicing requirements of various industries/groups.	
08.14	Identify an establishment or destination’s target markets and prepare customized offers (i.e., leisure vs. corporate, corporate, convention groups, etc.).	
09.0	Apply and maintain security and safety procedures.  The student will be able to: 	
09.01	Demonstrate general safety and security practices. 	
09.02	Understand general policies and procedures for dealing with emergency/crisis situations.	
09.03	Follow company emergency procedures. 	
10.0	Analyze laws that affect the hospitality industry.  The student will be able to: 	
10.01	Interpret and apply labor regulations/laws.	
10.02	Interpret and apply fire regulations.	
10.03	Interpret and apply liquor laws.	
10.04	Interpret and apply workers’ compensation laws.	
10.05	Interpret and apply the Innkeepers’ Act.	
10.06	Interpret and apply civil rights acts.	
10.07	Interpret and apply the Americans with Disabilities Act.	
10.08	Interpret and apply company and/or franchise regulations.	
10.09	Interpret taxes affecting the hospitality industry.	
10.10	Interpret parts of group, convention, and banquet contracts.	
11.0	Demonstrate hotel staffing operations.  The student will be able to: 	
11.01	Establish recruiting and selection procedures in accordance with company policy.	
11.02	Develop and evaluate procedures for staff orientation and training programs.	
11.03	Develop new employee orientation to facility and to company policies.	
11.04	Develop procedures for employee performance evaluation.	
11.05	Establish wage and salary control system.	
11.06	Identify labor control systems and their functions.	
11.07	Develop and apply disciplinary process related to coaching and progressive discipline.	
11.08	Demonstrate conflict resolution skills (i.e., employee disputes/complaints, etc.).	
11.09	Identify employee groups.	
11.10	Identify the functions and purposes of employee unions.	
11.11	Identify procedures in management development.	
11.12	Prepare job descriptions.	
11.13	Conduct job application interviews.	
11.14	Delegate responsibility and authority.	
11.15	Prepare employee work schedules.	
11.16	Lead management-employee group discussions.	
11.17	Communicate policy concerning sexual harassment.	
11.18	Communicate policy concerning substance abuse.	
11.19	Perform a task analysis.	
12.0	Operate liability and risk identification program.  The student will be able to: 	
12.01	Train employees in liability and risk identification procedures. 	
12.02	Identify liability and risk situations and take remedial action using approved procedures. 	
12.03	Enforce liability and risk identification procedures with all employees. 	
13.0	Examine the principles of convention management and services.  The student will be able to: 	
13.01	Compare the scope and segments of the convention market. 	
13.02	Identify potential convention groups. 	
13.03	Identify company/corporate meetings. 	
13.04	Identify factors affecting convention site selection. 	
13.05	Compare convention sales techniques. 	
13.06	Identify the sales process. 	
13.07	Compare customer services. 	
13.08	Identify convention-servicing requirements	
14.0	Demonstrate technology skills on computer system and the Internet.  The student will be able to: 	
14.01	Explain the basics of purchasing, implementing, maintaining, and affectivity of today’s information systems. 	
14.02	Describe the types of software generally used in the Travel and Tourism Industry such as word-processing; database management, presentation graphics, and cash and office management software. 	
14.03	Explain storage device, downtime, and backup, and identify common data storage devices. 	
14.04	Explain the ticket function of an automation system. 	
14.05	Identify and interpret reports generated by an automation system. 	
14.06	Identify the daily, weekly, monthly, and yearly report functions. 	
14.07	Explain data processing concepts and define important automation terms. 	
14.08	Communicate with a data processing system and ticket function of a typical automated system. 	
14.09	Analyze key reports generated by the automated system including daily and monthly sales reports, automated ARC reports, ticket inventories, aged analyses, and accounting journals. 	
14.10	Identify the functions of Internet, including email and its role in stakeholder communication.	
14.11	Understand the role of the internet in the travel and tourism industry and identify reliable sources of relevant information.	
14.12	Explain the effective use of internet in addressing customer requests.	
14.13	Explain the effective use of internet-based marketing tools.	
14.14	Identify an establishment or destination’s target markets and prepare customized offers.	
15.0	Identify marketing, sales, and business promotion.  The student will be able to: 	
15.01	Explain marketing, its role, functions and related activities. 	
15.02	Describe the relationship of marketing to business and the economy. 	
15.03	Compare and contrast the types of business ownership. 	
15.04	Explain concept of marketing strategies and importance of market research. 	
15.05	Demonstrate an understanding of market segmentation 	
15.06	Identify target markets and develop a marketing plan. 	
15.07	Define the importance of Test Marketing and Follow-up. 	
15.08	Compare and contrast product-oriented marketing and market-oriented strategies. 	
15.09	Illustrate the importance of keeping up with current marketing ideas, new markets, and new technology. 	
15.10	Explain purpose and importance of selling. 	
15.11	Identify sales techniques used by the travel and tourism industry. 	
15.12	Identify an effective sales presentation, including steps of a sale; consumer buying motives; approaches through greeting, merchandise, and service; proper time to approach a customer to open sale; feature-benefit analysis; closing the sale; and suggestion and substitution selling. 	
15.13	Develop print advertisements and press releases.	
15.14	Implement public relations programs to promote features of business. 	
15.15	Explain how the implications of social and economic trends might affect the Travel and Tourism market. 	
15.16	Identify major social networks and explain how they can be applied to a marketing strategy.	
15.17	Explain importance of segmental analysis in developing niches or specialty markets such as adventure travel, sports travel, ecotourism, cruises, up-scale travel or budget travel. 	
15.18	Demonstrate advertising principles to promote the Travel and Tourism business. 	
15.19	Compare the impact of direct mail, print, cooperative, and Internet advertising. 	
15.20	Explain the difference between Public Relations, Goodwill, and Personal Selling. 	
15.21	Research how to select a location for a Travel and Tourism operation. 	
15.22	Explain pricing strategies and competition including fee-based pricing. 	
15.23	Compare the unethical practices of bait-and-switch and its relationship to lowest price and volume. 	
15.24	Develop in-house marketing collateral and promotions.	

Additional Information

Laboratory Activities

Laboratory investigations that include scientific inquiry, research, measurement, problem solving, emerging technologies, tools and equipment, as well as, experimental, quality, and safety procedures are an integral part of this career and technical program/course. Laboratory investigations benefit all students by developing an understanding of the complexity and ambiguity of empirical work, as well as the skills required to manage, operate, calibrate and troubleshoot equipment/tools used to make observations. Students understand measurement error; and have the skills to aggregate, interpret, and present the resulting data. Equipment and supplies should be provided to enhance hands-on experiences for students.

Career and Technical Student Organization (CTSO)

SkillsUSA and Collegiate DECA, an association of marketing students, are the co-curricular career and technical student organizations providing leadership training and reinforcing specific career and technical skills.  Career and Technical Student Organizations provide activities for students as an integral part of the instruction offered.  

Accommodations

Federal and state legislation requires the provision of accommodations for students with disabilities to meet individual needs and ensure equal access. Postsecondary students with disabilities must self-identify, present documentation, request accommodations if needed, and develop a plan with their counselor and/or instructors. Accommodations received in postsecondary education may differ from those received in secondary education. Accommodations change the way the student is instructed. Students with disabilities may need accommodations in such areas as instructional methods and materials, assignments and assessments, time demands and schedules, learning environment, assistive technology and special communication systems. Documentation of the accommodations requested and provided should be maintained in a confidential file.